Your Ultimate Guide for Channel Letters (The 5 Ws and the How)
It doesn’t matter whether you are a new or experienced business owner, time is the most valuable resource one can have as a business owner. Many business owners tend to believe that money is the #1 resource available to them, however money could be made from multiple resources. Time on the other hand is only available 24 hours a day. In this article, we will discuss how as a business owner you can order your Channel Letter Signs for your Brick and Mortar and give yourself a head start in starting your business.
As a business owner, you are responsible for many tasks throughout the day to get your business started. One of those tasks is getting the right sign for your business. You may ask yourself? Is it really that important? Well, a research by FedEx shows that a consumer said that they entered a business they had never seen or visited before simply based on their sign. In todays day and age, this means the sign that you get is your first impression for your customers.
Who are Channel Letters for?
Channel Letters are for the business owner(s) of the business and for the consumer(s) of the business. Channel Letters allow the business owner to display their business to the consumer and allow the consumer to easily identify the business they will be working with.
What are Channel Letters?
Channel Letters are three-dimensional element that can be any letter, number, character, or graphic. Channel Letters or 3D Channel Letters or LED Channel Letters are made of plastic or metal with internal lighting that are installed on commercial or public buildings.
When should you get your Channel Letters made?
Typically the process of Channel Letters takes approximately one month to complete. A Channel Letter job requires multiple components before it could be completed. The Channel Letter process starts from working with the graphic designer to figure out what is the best Channel Letter for your business within the requirements of your landlord. After the design phase, the sign company must get approval from 3 parties: landlord, you, and the city that your business is located in. Once all the approval has been given, the sign company begins the fabrication. Finally, after everything has gone smoothly, the Channel Letter company can install your Channel Letter for you. If you are looking to get your business started as soon as possible, you should plan 1 to 2 months ahead of time for your sign.
Design Phase > Customer Approval > Landlord Approval > City Approval > Fabrication Phase > Installation Phase > Final Inspection Phase
Where should I get my Channel Letters from?
The best way to determine where you should get your Channel Letters made from is to check your locality. Getting your Channel Letters made from your local vendors is the most efficient way. The channel letter signs price is not always the main consideration when it comes to purchasing your channel letter. The price varies from market to market, you should choose vendors that have proven to be dependable when it comes to your channel letters. If you are looking for a dependable company in the Greater Houston area, choose MSK Sign Company.
Why should I get a Channel Letters?
That typically depends on your business. Sometimes your landlord decides that you must get Channel Letters for your business because it is the most standard sign in the industry. Sometimes it is because you want to brand your business. No matter what the case is, Channel Letters increases your business visibility. It is the first step in the right direction for opening your business.
How ae Channel Letters made? Why are Channel Letters so expensive?
As business owners, we would like to know how much we would have to typically spend on a channel letter. The Channel Letters are made from the following parts: Faces, Trim Caps, Returns, Backs, Light Source.
The letters are fabricated from the parts and then prepared for installation using bucket trucks. Due to so many moving parts, you are looking to spend at minimum of $2000 in the Greater Houston area when it comes to your Channel Letters. Check your locality to see what the market rate is.
Now that you know quite a bit about Channel Letters, its time to discuss how you could save yourself time. When looking to see which company to work with, look at the service provided by the company from the top down. Signs requires a lot of “prep” work such as design, approval, and document submission. You should always choose your sign company based on the service that they provide from start to finish. Channel Letters require attention and could potentially require service, and you as the consumer should prioritize service as it is always going to benefit you in the long term.
